What is #paid?
#paid is a platform that connects social media influencers with brands to collaborate on campaigns together. This can be in the form of content created specifically for the brand to use exclusively or sponsored content that influencers post on their own social media channels. We support most social media platforms, including Instagram, YouTube, Snapchat, Facebook, and Twitter.
How does #paid work?
We offer a roster of thousands of influencers that brands can partner with to create sponsored social content or custom photo and video content. We use our proprietary algorithm and dedicated account teams to find the ideal roster of influencers that will create the right type of content and have the audiences that match the program.
#paid’s platform and team will manage all the steps from finding the right influencers, onboarding each influencer to the specific program, reviewing and preparing content for approval, ensuring posts go live as scheduled, and measuring the results of all collaborations.
What are the requirements for mandatory disclosure?
If your business operates in the US, Canada, or the UK, there are industry regulations that govern the usage of sponsored social posts. The Federal Trade Commission (FTC), Advertising Standards Canada (ASC), and Advertising Standards Authority (ASA) all require social media posts contain mandatory disclosures that outline the relationship between influencers and the brand – whether there’s a monetary exchange or an in-kind exchange – if there’s a relationship established, your brand is subject to these regulation and potential fines.
Our team helps facilitate the collaborations between you and the influencers and will remind you of the mandatory disclosure rules.
What social media channels does #paid support?
We support most social media platforms, including Instagram, YouTube, Snapchat, Facebook, and Twitter.
What currency is used on #paid?
While all collaborations are reported in USD, brand partners and creators can opt to pay and receive payment in their local currency.